Digital embodiment of Skanska’s brand ethos in global infrastructure development sector
This eBrochure stands as a digital embodiment of Skanska’s global brand ethos in its infrastructure development sector — precision, transparency, and purpose-driven innovation. Each screen adheres to Skanska’s visual identity through a consistent usage of typography and grid discipline, sophisticated photography, and a clear navigation structure to reinforce the Scandinavian design DNA.
From the beginning
While operating within a corporate brand framework, this ePub transcends static communication through thoughtful visual storytelling and interface design to enable optimised sales talks.
Photography as narrative texture: the use of real, location-based photography (e.g., I-4 Ultimate Highway, USA, page 24; New Karolinska Solna Hospital, page 40) brings authenticity and human warmth to what could otherwise be purely technical storytelling.
Architectural
The editorial and design effort of Skanska visual language strengthens Skanska as one of the biggest construction and property developer in the world, particularly shines with sustainability high in its agenda.
Humane
High-quality photography with sophisticated art direction is the foundation of Skanska's visual priority. It expresses the human-centric perspective when it comes to various topics in the industry.
Creativity
Being a innovative industry leader, Skanska positions its brand in a unique ground by employing highly creative approach to conceptualise challenges and solutions in the modern world.
Interactivity
The modular structure means that in a client meeting, a presenter can jump from “Values” to “Healthcare Projects” to “Financial Strength” without breaking flow — a design choice made for storytelling agility.
Tabbed navigation system (“About Skanska”, “PPP Concept”, “Life Cycle”, “Projects”, “Contact”) enables non-linear exploration, allowing sales reps or clients to navigate by interest — from values to specific projects — fluidly and intuitively.
Video integration prompts hint at motion storytelling, signaling an agency’s creative confidence in interactive media beyond traditional print.
Explore more brand-transforming projects
Speexx infographic selection, 2023-2025
To position Speexx as the thought leader, offering premium-quality infographics is a top priority. By blending research-rich insights with modular, audience-friendly design, complex topics transform into compelling, brand-aligned learning moments that elevates the Speexx's voice across every touchpoint.