Upfront Magazine, the Skanska Flagship Publication

Upfront Magazine, the Skanska Flagship Publication
A quarterly magazine by Skanska UK, one of the major construction and development companies from Sweden. The  focus includes sustainability, diversity, inclusion, and ethical practices. It features key projects, industry experts, and thought leaders.
From the beginning
Upfront was born as a flagship publication to strengthen Skanska's industry leading position in topics, including sustainability, diversity and inclusion, innovation, development, industry transformation and digitalisation. Brand and design was deeply embedded in the process since chapter zero to ensure the best reader experience is provided.
Architectural
The editorial and design effort of Upfront magazine strengthens Skanska as one of the biggest construction and property developer in the world, particularly shines with sustainability high in its agenda.
Humane
High-quality photography with sophisticated art direction is the foundation of Upfront's visual priority. It expresses the human-centric perspective when it comes to various topics in the industry.
Creativity
Being a innovative industry leader, Upfront positions its brand in a unique ground by employing highly creative approach to conceptualise challenges and solutions in the modern world.
Architectural
The editorial and design effort of Upfront magazine strengthens Skanska as one of the biggest construction and property developer in the world, particularly shines with sustainability high in its agenda.
Humane
High-quality photography with sophisticated art direction is the foundation of Upfront's visual priority. It expresses the human-centric perspective when it comes to various topics in the industry.
Creativity
Being a innovative industry leader, Upfront positions its brand in a unique ground by employing highly creative approach to conceptualise challenges and solutions in the modern world.
Core value-empowering Initiatives
Diversity and Inclusion Efforts
Upfront magazine publishes industry leadership topics with strong sustainability-centric mindset, such as Diversity and Inclusion.
Health and Safety Focus
In every issue, Upfront ensures a section that is dedicated to raise the awareness of health and safety in the construction industry.
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Professional Toolkit
Design Expertise
Mastery of Adobe Creative Suite, Figma, Sketch and prototyping tools, with particular strength in editorial design and typography.
Visual Storytelling
Exceptional ability to craft compelling visual narratives that communicate brand values and engage target audiences.
Project Leadership
Experienced in agile methodologies and project management, ensuring efficient delivery of complex creative initiatives.
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