Maximising its technical offering
DeepL is one of the major players in the language and translating service field. Some even consider it being more powerful than Google Translate with higher quality outcomes.
While data privacy becomes an even bigger concern, smart devices with pre-installed LLM while all the data is processed locally starts to form a effective solution in many user-cases. This smart microphone is DeepL's response to this unavoidable trend.
Functions vs User-experience
The most significant user-case of DeepL Microphone is in international conferences while multilingual presentations are provided while all content could be processed real time.
Therefore, a modern and clean visual style with iconography, sleek photography, and to-the-point messaging are all complimenting the power of this smart device.
Even more B2C approach when it comes to campaigns
DeepL Microphone is not only a strong technical product, it is also a portal for end users to access multilingual content pain-freely. Therefore, the campaign takes an even more B2C approach than usual B2B direction, more display ads on various channels to showcase the potential of this newly developed smart device.
This campaign proposal does not only demonstrate how technology can benefit users without sacrificing users' rights and data privacy, but also uncovers another high-potential market for DeepL's business expanding even more into a consumer sector.
More brand-transforming projects
J.P. Morgen launches its e-trading markets survey campaign
As one of the leading players in the investment banking sector, J.P. Morgen prepared a campaign showcasing its newly finished e-trading market survey conveying industry insights and its leading position. The focus is specifically on utilising display ads on the trading websites that have a huge readership of the professional traders worldwide.