The main focal point of this campaign visual reference being the supplied design of the survey results web page, revised version with the dark blue background colour and the Execute X graphic from the market survey itself so the brand experience could be extended in a consistent manner.
The full brand awareness is employed throughout as the corporate dark blue as the background colour, the Execute X graphic becomes the main theme, and the disclaimer text is included for legal reasons.
Brand-commitment vs User-experience
While J.P. Morgen's market research capacity is widely respected, every single publication earns different level of reputation. This campaign is mainly to raise the awareness of the potential value of the e-trading feature as well as a full brand commitment to the parent business.
More B2C approach when it comes to campaigns
Despite investment banking is usually a B2B playground, J.P. Morgen's approach is always focusing on all the traders as individual contributors/end-users. Therefore, the launch campaign takes an even more B2C approach than usual B2B direction, more display ads on various channels to showcase the potential of this newly developed smart device treating all the traders as individual contributors instead of a whole group.
Explore more brand-transforming projects
The Monument Building marketing campaign, Skanska UK Project Development
As one of the major commercial property development projects situated in the premium location in the City of London, The Monument Building plays a critical role to turn Skanska UK's annual revenue from red to black.