The Monument Building, by Project Development, Skanska UK
As one of the major commercial property development projects situated in the premium location in the City of London, The Monument Building plays a critical role to turn Skanska UK's annual revenue from red to black. The 10-storey building, designed by Ken Shuttleworth’s Make Architects, comes with various tenants in place, including Aldermore Bank, Booking.com, M7 Real Estate and Portuguese bank Caixa Geral de Depósitos.
Topic-centric and detail-oriented approach
The whole marketing and brand communication effort does not only reflect its top quality offerings, but also honouring several artistic features that add extra values to the storytelling journey. This is not only a building, this is a true icon, as well as the long-lasting branding.
Visual design compliments architectural features
The main visual element over the whole brand communication project compliments the building's most significant architectural feature: the twisted sun protection fans.
Marketing and brand communication mega project
The involvement of Skanska's corporate communications team in the sales and marketing processes adds extra values of aligning with the global brand approach with the focus on sustainability as well as expanding into premium business territories while traditional Skanska's commercial projects tend to go a more conservative manner. The malicious effort of getting all the details is one of its kind.
While being one of the major project in the City of London, Skanska UK succeeded in entering this mega competitive market with a massive success in selling the Monument Building to Credit Suisse’s Real Estate Fund International (REFI) for £118m while the branding remains to shine on the entrance of the building.
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