Fundamentals: An enhanced brand experience
Borrowing what is already used for headings, this gradient colour treatment can be a powerful way to create a modern visual experience along with photographs.
Based on the shapes used in the logo, we can also extract some more graphical elements for enriching the visual offerings the brand currently has. Here is an example of how this graphic development from the logo can be used as a supporting element or a piece of pattern:
Further enhancement: Photographs
Often, external mass-market facing communication and marketing visual assets perform better when there’s real human photographs involved. We aim to explore the next level visual offering that are not only mirroring the company’s claim “Connect, Engage, Support, Enhance, Manage“ but also with a strong diversity awareness embedded when talking to a younger audience and a modernised market.
Key visual
The heading “Reconnect“ not only states how the company is connecting people with modern technology, but also reflects people want to reconnect with each other in the post-pandemic time. TeamViewer’s technology removes many limits and facilitate the reconnect to happen. The space between these two individuals shows “distance“ while the layer of brand colour has the hint of TeamViewer’s tech in a subtle manner. The graphics add more playful touch.
Deliverable 1: Facebook ad
Whether the social media ads should include the CTA or not, it has always been a debate. Here I chose to include. Among all the social media platforms, Facebook could be one of the most “human-centric“, so including authentic real human photographs could benefit the performance a lot.
A further of the Ad with variations for A/B testing
Deliverable 2: Roll up banners
Ideally, in order to reflect to the meaning of “connect“, a set of two roller banner should always have to be used. Due to the nature of the graphic positioning, the lower part of the roller banner usually wouldn’t contain any meaningful content. If the space is too tight, surely a single banner could be used.
Deliverable 3: Brochure
Brochure cover and the new visual theme implementation.
Overall look and feel over the new visual theme.
Text-heavy spread.
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