Branding is essential for software companies—it creates instant recognition, builds trust, and brings clarity and consistency to complex offerings. A strong visual identity translates business vision and solution into memorable experiences, strengthening brand awareness across every touchpoint.
Language Training
Always prioritise its users, this graphic for Speexx's Language Training product offering icon places a human element at the front, combines two intersecting circular fields, —our brand orange and a neutral counterform—behind a centered white human glyph. Built on a golden-ratio–driven grid and finished with controlled gradients and halftone screens, it delivers a sleek, premium expression of Speexx’s original product offering.
Business Coaching
Business Coaching enhances internal workforce soft skills by drawing on the expertise of external coaching professionals. Visually, this is expressed through a significant bold form—symbolising external impact—overlapping a light grey shape that represents the internal organisation, all anchored by a central human figure to emphasise a people-first mindset.
Various coaching formats
Speexx offers a comprehensive coaching portfolio—including traditional 1:1 coaching, team coaching for intra-team alignment, group coaching to break silos and foster collaboration, and AI coaching for 24/7 goal-setting support. Visually, each format is expressed through a consistent graphic system, with subtle distinctions that highlight the unique strengths of each offering.
Mentoring
Building on the success of Business Coaching, Speexx introduces the Mentoring service to further maximise the potential of its platform. This offering connects internal experts with colleagues to foster growth and knowledge sharing across teams. The teal colour shape symbolises experienced mentors guiding the mentees, all visualised in a consistent style aligned with the broader Speexx product family.
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