Ultimate.ai industry-focused eBook collection, 2020-2021
When Ultimate.ai entered the tech and customer service sector with its own-developed technology, AI-supported operation was still rather a new concept. For nurturing the market, the main focus of the content marketing effort was put into communication what AI is, how AI can support human agents, as well as all the surroundings.
Industry-focused approach
At Ultimate.ai, eCommerce, Telecommunication, eBanking, iGaming, and Travel have been the focused industries for the potential of maxmising the value of the AI-powered customer service technology. Therefore, the content marketing strategy is also developed with these sectors in mind.
The eBooks are not only communicating what we could do, but also educating our prospects and readers what AI actually works and how it could benefit users and companies when the setup is done right.
Promotional coverage
At Ultimate.ai, we focus on utilising display ads in various sizes while we have the control over segmentations and optimisation of our spending when there is a content marketing campaign on top of the traditional email campaigns.
In particular, we employee infographics to help explain how the AI technology can integrate with the customer's existing IT ecosystem and how the internal stakeholders could be supported by this new offering.
The framework of industry-focused eBook elaborates Ultimate.ai's brand awareness in the newly boomed world of AI. It supported the establishment of the company being a thought leader in the customer service sector with insights and tips along with the potential value of implementing technologies. It is a true achievement in communicating and educating the marketing as well as the general public.
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